Tailor your services (or at least the way you describe your services) to the needs, wants, and desires of your target client. Emphasize that you have something special for them. Include a special service, analysis, planning step, or part of your experience designed specifically for your ideal client. Some ideas you might consider are:
- Develop a client journey map that shows how you have a customized process for your target client
- Describe your process is a series of accomplishments your target client desires
- Include steps in your process that only appeal to your target market