Thanks to “the Google effect” your website or social media presence is what prospect and referrals will see before they decide to speak with you. So it is critically important that you maintain a current digital profile that is attractive to your target market. It can also be a great way to showcase your expertise to help attract ideal clients. Here are a few concepts to help you project the right virtual persona:
- Keep your website up-to-date
- Make sure your homepage mentions your target market
- Keep a current linkedin profile
- Engage in a content marketing strategy