You may have a clear understanding of who your target client is. Make sure you are reminding everyone else who you’re looking for. Firms who frequently discuss the description, needs, and wants of their ideal clients tend to get more referrals. Here are some things you can do to enhance your target market communication:
- Include a description of your ideal client and your positioning statement or elevator pitch
- Develop case studies of successful outcomes for target clients
- Encourage staff to discuss current cases with ideal clients and staff meetings
- Articulate stories of successful target client outcomes that you can tell centers of influence